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- Animoca Brands invests in Ava Labs to drive Avalanche adoption in Asia, Middle East.
- Partnership targets RWA tokenization, identity systems, and enterprise use cases.
- Collaboration leverages regional networks to scale Avalanche ecosystem growth.
Animoca Brands has announced a strategic investment in Ava Labs, the developer of the Avalanche blockchain. The two firms have also entered a partnership to accelerate Avalanche adoption, focusing on Asian and Middle East markets.
The companies did not disclose the financial details of the investment at the time of the announcement. However, both confirmed that the collaboration will extend beyond capital support. It will include joint initiatives aimed at ecosystem growth.
Under the agreement, Animoca Brands and Ava Labs will work on capital deployment and product integration. They will also provide advisory support to projects building on Avalanche. The early focus will be on entertainment, real-world asset tokenization, and digital identity solutions.
Animoca Brands Network Boosts Avalanche Growth
The partnership will use Animoca Brands’ regional infrastructure and business network. This includes its institutional connections across Asia and the Middle East. Avalanche-based projects are expected to benefit from these relationships as they scale operations.
John Nahas, Chief Business Officer at Ava Labs, said Animoca Brands brings strong experience across blockchain ecosystems. He added that the company has a wide network of portfolio firms. According to him, the partnership will support Avalanche expansion in regions with growing digital asset activity.
Nahas also stated that the collaboration aims to improve user access and interoperability. He noted that both firms plan to work on applications built on Avalanche. These efforts are expected to strengthen ecosystem usability.
Omar Elassar, Managing Director for the Middle East at Animoca Brands, said the firm selects its partnerships carefully. He pointed to Avalanche’s subnet architecture and EVM compatibility. He explained that these features support institutional and sovereign use cases.
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Elassar added that the initial work will focus on identity systems and tokenized real-world assets. He said the broader goal is to support developers within the Avalanche ecosystem. Increasing adoption remains a key priority for both firms.
Middle East Expansion and Asia Growth Drive Strategy
Animoca Brands has been expanding its presence in the Middle East over the past year. The company opened its regional office in 2025. It also secured a Virtual Asset Service Provider license from Dubai’s VARA in February 2026.
This license enables them to provide broker-dealer and investment management services. These services are for institutional investors based in Dubai.
There has been an increase in Avalanche activities within Asia too. In South Korea, for instance, there has been an increase in the number of institutions interested in the blockchain. Mirae Asset Global Investments has signed a memorandum of understanding with Ava Labs for exploring tokenized funds.
Avalanche Growth Trends Back Animoca’s Global Expansion
There has been an increase in the use of Avalanche for stablecoin development and enterprise use cases. These activities show the increasing presence of Avalanche within Asia. This partnership is a result of the trends already established.
Animoca Brands has been expanding its global strategy. This strategy involves seeking a Nasdaq listing via a reverse merger with Currenc Group. This will take place in 2026.
The company has been expanding its strategy by entering into partnerships for real-world asset-related activities within Asia. These partnerships include working with Fosun Wealth Holdings and FinChain. It has also announced a joint venture for seeking a stablecoin issuer license within Hong Kong.
With over 600 blockchain investments, Animoca Brands is expanding its reach for institutions. This partnership with Ava Labs is a move towards expanding their activities. This partnership will provide Avalanche with access to key markets for growth.
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