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- MARA Holdings plans a $2 billion stock offering to buy more Bitcoin.
- The company aims to control more of its mining operations.
- Investors face risks due to Bitcoin’s price volatility.
MARA Holdings, formerly known as Marathon Digital, has launched a $2 billion at-the-market stock offering. The company plans to use the proceeds to purchase more Bitcoin and for general corporate purposes. MARA will conduct the offering through Nasdaq and other trading platforms.
The sale agents will be Barclays Capital, BMO Capital Markets, BTIG, Cantor Fitzgerald, Guggenheim Securities, H.C. Wainwright, and Mizuho Securities. They will receive up to 3% of the gross proceeds on sales.
The stock will be sold at market prices, and the offering will remain available for as long as market conditions allow. MARA can suspend or terminate the sale at any time based on investor demand and general market conditions.
MARA’s Path to Bitcoin Dominance
MARA has redirected its strategy toward owning and operating more of its mining facilities. MARA is seeking to reduce operational costs and maximize profit margins by taking direct control of its energy supply. The strategy lowers electricity costs, a major expense for Bitcoin miners.
The company owns around 70% of MARA’s mining capacity. Recent investments in renewable energy projects further strengthen this growth. The company believes that having control of its energy usage will make its operation more effective and sustainable.
MARA also plans on having a strong position as a large-scale Bitcoin holder. MARA is already one of the largest public holders of Bitcoin, behind only a few other companies. Accumulation of Bitcoin reserves is part of its long-term strategy of maintaining a strong position in the crypto market.
Stock Performance in Focus
The company has warned investors of the possible risks of volatility of Bitcoin prices. MARA’s strategy depends on favorable market conditions. If the price of Bitcoin decreases significantly, it can adversely affect the health of the firm and the stock performance.
The MARA stock price has already been impacted by market volatility. The shares of the company on March 28, 2025, closed at $12.47 on Nasdaq. The stock’s behavior is a reflection of the general trends of the digital asset market, whose prices fluctuate quickly.
Investors will closely watch its stock performance and success with its strategy. How the firm manages to balance its risks as it expands its Bitcoin holdings and mining will be the key to its future success.
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