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- Bitmain has cut bitcoin miner prices to levels rarely seen in this cycle.
- Discounts now cover both older S19 models and newer S21 machines.
- The move shows rising pressure across the global mining industry.
Bitmain is moving fast to clear bitcoin mining hardware as market stress builds. Recent promotions and factory price lists show deep cuts across several product lines. The strategy marks a sharp shift from pricing seen earlier this year. Hardware, once viewed as premium, now sells at rates linked to distressed conditions.
The timing is important. Hash rates for the network are near record levels. Bitcoin prices are easing from record levels. Revenue per terahash for miners is close to multi-year lows. These dynamics have squeezed margins and slowed order intake. Bitmain is quite aggressive in response.
December campaigns demonstrated the aggressiveness of the discounts. Bitmain advertised “bundle offer” discounts for mining rigs combined with infrastructure. A bundle offered four units of the S19 XP+ Hydro series with a container solution. The effective price per terahash fell to four dollars.
Auction-Style Sales Set Low Prices for S19k Pro Units
Such a level indicated an emergency sale in a falling market. Such sales began earlier. Bitmain in November, conducted an auction sale for an air-cooled S19k Pro. Customers bid for the mining equipment. The final price is determined after the bidding is closed.
The first level’s activity had already fallen well short of normal market trends. The delivery times had extended into late 2025 and early 2026. It had been beneficial to Bitmain to lock in sales in the future while relieving the inventory pressures. The internal factory lists validate the trends.
Prices as low as three dollars per terahash were quoted for some models of the S19 XP Hydro. A slightly less efficient model is still being sold for around four dollars. The above-said rates are not applicable in one of the deals.
The cuts did not end at legacy machines either. There were cuts even at seventh-generation models. S21 Immersion units emerged around seven dollars per terahash. S21+ Hydro machines cost around eight dollars before coupons. Such prices are high for advanced hardware.
Bitmain Expands Hardware Availability Ahead of Year-End
Bitmain was also promoting availability. The company was pointing out that there was a readily available supply at the end of the year. Such a promotion signifies that it is necessary to clear the market rather than focus on inventory management. The competition among ASIC manufacturers is on the rise. Seller activity at the secondary market has also risen.
Combined, they do not have much pricing power. In relation to hardware sales, Bitmain also promoted hosting solutions. Power rates started from five and a half to seven cents per kilowatt-hour. They have locations covering different continents. There’s also a small management fee involved.
The bundled offer correlates the sales of the machines to hosting capabilities. This strategy is an indication of a larger strategy. The combined sales assist in easing the process for customers who have thin margins. They will also enable the firm to sell their product even if the miners are reluctant to invest.
Furthermore, with economic pressures on, flexibility is valued. Bitmain has not placed an end date on the sale prices. However, the extent to which the cuts are made is apparent. The priority for inventory turnover is now above the concern for margin support in mining.
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