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- CZ introduces a paid messaging feature on ReachMe.io, where users can pay with BNB to message key figures in the crypto space.
- The platform has generated around $24,000 in revenue in just two days, with 3,262 users and 1,358 key opinion leaders engaged.
- This initiative showcases a new application for BNB, potentially boosting demand as users seek access to influencers and industry insiders.
Binance founder Changpeng Zhao, widely known as CZ, has launched a new paid messaging system via ReachMe.io, allowing users to communicate with key figures by paying a fee in Binance Coin (BNB). Over two days, the platform has generated approximately $24,000 in revenue. This underscores both the evolving utility of BNB and the monetization of direct access to influential voices within the crypto community.
CZ’s latest venture requires users to pay 1 BNB per message, with initial fees starting at 0.1 BNB before stabilizing at the current rate. The platform has already attracted 3,262 users and engaged 1,358 key opinion leaders. This indicates a strong demand for direct interactions in the Web3 space.
Moreover, this initiative introduces new applications for BNB, potentially driving up demand. As a result, more users may seek access to influencers, thought leaders, and industry insiders. Zhao has stated that all BNB fees collected from his public address will either be donated or reinvested. These funds will go into projects within the BNB Smart Chain ecosystem. This adds a philanthropic and developmental angle to the endeavor.
“All BNB fees received on my public address will be either donated or used to support projects within the BNB Smart Chain ecosystem.” Changpeng Zhao (CZ), the founder of Binance, shared this commitment.
BNB Unlocks Exclusive Crypto Influencer Access
By implementing a paywall for direct messaging, CZ is effectively establishing a digital version of Warren Buffett’s exclusive charity lunches—where access to high-profile figures comes at a premium. However, in this case, the process decentralizes, continues, and becomes accessible to a broader audience, rather than relying on a single high-stakes auction.
Furthermore, community members have reacted in mixed ways, with some praising the initiative for fostering more meaningful conversations and others criticizing the monetization of influential engagement. The pricing mechanism raises important questions. Will this system lead to higher BNB adoption, or could it create barriers that limit open discourse in the crypto space?
As of the latest CoinMarketCap data, BNB is trading at $602.45, reflecting a 4.27% decline in the past 24 hours. Its market capitalization stands at $86.59 billion, while the 24-hour trading volume has dropped by 41.28% to $1.49 billion. The correlation between BNB’s price fluctuations and the demand for its use in paid interactions could serve as a valuable metric. This would help assess the impact of monetized communication models in crypto.
Monetized Messaging Redefines Web3 Communication
The introduction of paid messaging on ReachMe.io signifies a broader shift in the crypto industry. Access to thought leaders is no longer just about visibility but also financial commitment. As monetized interactions gain traction, they may redefine engagement models across decentralized platforms. This could influence how communities, projects, and influencers communicate in the Web3 landscape.
For now, CZ’s experiment with ReachMe.io remains an intriguing case study in merging social interaction with tokenized economics. Whether this trend becomes a staple in crypto networking or remains a niche experiment will depend on user adoption. It will also be influenced by regulatory responses and the long-term value proposition of such monetized access systems.
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