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- Rumble plans to launch a non-custodial crypto wallet in Q3 2025, aiming to compete with Coinbase’s market dominance.
- Tether’s $775M investment is driving the development of Rumble Wallet, targeting creators and offering financial independence.
- Rumble’s creator-focused wallet aims to capitalize on the trend of decentralized solutions, offering more autonomy over assets.
Rumble plans on launching its non-custodial crypto wallet in the third quarter of 2025 to disrupt the market’s dominance held by Coinbase. The new wallet, which will be developed in cooperation with the Tether, will be able to support Bitcoin, Tether (USDT), and possibly Tether Gold (XAUT). The purpose of Rumble is to provide a new independent solution to help creators and international users become financially independent and have a cross-border flexibility.
Tether’s $775 million deal with Rumble, which took place in December, 2024, is paying for the wallet’s development. This investment would help Rumble make their presence in the cryptocurrency world and offer an alternative to the standard financial systems. Rumble wants to provide users with the control of their asset and creators the possibility to monetize without the help of plain old advertising revenue.
Rumble Wallet’s Creator-Focused Advantage
However, the unique selling proposition of Rumble Wallet is its attention to creators. The wallet will help creators to keep financial freedom and stay off the traditional advertising revenue scheme. This is a time when other firms, including Meta, are looking into stablecoin payouts for creators. Rumble intends to take advantage of the trend of decentralized financial solutions by providing creators with greater control of their incomes.
While, there are increasing numbers of mobile crypto wallets. Coinbase recorded 36 million active users during the Q4 period in 2024, and this made them a market leader. Coinbase holds a monopoly with more than 120 million registered users, while Rumble is pursuing a different strategy. The firm expects its creator-oriented wallet to make them different from others and give more control of one’s digital assets to users.
Increasing Crypto Reserves
Rumble is also working to increase its crypto reserves. In March 2015 the company purchased additional 188 BTC pushing its overall holdings to 210 BTC. This turn over is to Rumble’s wider strategy to diversify its financial portfolio and catch up with the trend of increased Bitcoin adoptions by companies and governments.
For the Q1. 2025, Q5 reported revenue of $23.7 million, which is a 34% YoY increase. Despite a decline in monthly active users from Q4 2024 – down from 68 million to 59 million – the company delivers strong revenue growth. The company success in subscriptions and advertising shows momentum for growth going forward.
