- Melania Meme token (MELANIA) sold over $1.5 million worth in the last 3 days, raising concerns about price stability due to a programmatic selling approach.
- Despite a 21% price recovery in the past week, MELANIA is still 96% below its all-time high of $13.70 from January 2025.
- The TRUMP token and other memecoins, like MELANIA, are facing declining investor enthusiasm, signaling a possible end to the memecoin “supercycle.”
Melania Meme (MELANIA) token has been actively liquidating their holdings, selling more than $1.5 million worth of tokens over the past three days. This strategic selling has raised concerns about the future price stability of the token, as it suggests a programmatic selling approach that could exert downward pressure on the token’s value.
On April 28, the Melania team sold an additional $930,000 worth of MELANIA tokens, just two days after offloading $630,000 worth. Blockchain data, analyzed by crypto intelligence platform Lookonchain, points to a dollar-cost averaging (DCA) strategy behind these sales. DCA, a popular investment strategy, involves buying or selling predetermined amounts of an asset at fixed intervals, which helps investors manage emotional decision-making and market volatility.
Lookonchain flagged this activity in a post on X (formerly known as Twitter), stating: “The #Melania team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales!”
The #Melania team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales!
— Lookonchain (@lookonchain) April 28, 2025
2 days ago, they sold 1.18M $MELANIA for 4,230 $SOL($632K) using the DCA strategy.
Today, they are selling another 2.01M $MELANIA($938K) through the DCA… pic.twitter.com/FQBUghEogv
Despite these consistent sales from the development team, MELANIA has managed to stage a 21% price recovery over the past seven days. However, it remains significantly lower than its all-time high of $13.70, recorded on January 20, 2025, the day of U.S. President Donald Trump’s inauguration. As of now, the token is trading approximately 77.13% below that peak, according to data from CoinMarketCap.

MELANIA Faces Decline as TRUMP Short Bet Rises
In a related development, some large investors are betting on the decline of another memecoin, the Official Trump (TRUMP) token. A newly created whale wallet recently deposited $1.33 million worth of USDC stablecoins to open a short position on the TRUMP token, with 2x leverage for $14.70. The position would be liquidated if the price of TRUMP exceeds $21.50, according to Lookonchain.
A whale created a new wallet and deposited 1.33M $USDC into #HyperLiquid to short $TRUMP.
— Lookonchain (@lookonchain) April 28, 2025
The entry price was $14.787 and the liquidation price was $21.538.https://t.co/cuAiQmwBSN pic.twitter.com/UFtwvolzb3
The memecoin market continues to captivate significant attention. In the first quarter of 2025, memecoins emerged as the second most dominant cryptocurrency narrative, capturing roughly 27% of global investor mindshare, according to CoinGecko’s quarterly research report.
This was only surpassed by artificial intelligence (AI) tokens, which held over 35% of the market share. Bobby Ong, the co-founder and COO of CoinGecko, noted in an April 17 post on X that the market still seems to be recycling old narratives, with little sign of a new trend emerging.
Memecoins and AI continued being the crypto narrative of choice in Q1 2025 trending categories. Seems like we have yet to see another new narrative emerge and we are still following past quarters' trends. I guess we are all tired from the same old trends repeating themselves pic.twitter.com/JfejPCUcRY
— Bobby Ong (@bobbyong) April 17, 2025
However, the performance of the TRUMP token has raised doubts about the longevity of the memecoin “supercycle” that had been gaining traction in the latter half of 2024. The memecoin launchpad Pump.fun saw a significant drop in weekly usage, from 2.85 million active wallets on January 20 to just 1.44 million by March 31.
The recent underperformance of memecoins like TRUMP and the ongoing liquidation of MELANIA tokens suggest that the market’s enthusiasm for meme-driven cryptocurrencies might be waning. As the memecoin trend faces uncertainty, investors and analysts are watching closely to see if new narratives will emerge or if this cycle has reached its peak.
Related | Bitcoin Visionary Jack Mallers Juggles Leadership of Strike and Twenty One Capital
How would you rate your experience?