Skip to content
Takeaways
- Polymarket is entering attention-based prediction markets.
- Kaito AI will supply real-time mindshare and sentiment data.
- The partnership targets new ways to measure public opinion.
Polymarket announced a partnership with Kaito AI to launch attention-driven prediction markets. The move expands the platform beyond event outcomes into markets focused on public interest.
Users will now be able to trade on how popular or influential topics brands and people become over time. The company says this shift reflects how attention now shapes value in digital markets.
The prediction platform processed more than three billion dollars in trading volume during January. With attention markets it aims to unlock another source of activity. These markets focus on what people notice discuss and react to across major social platforms.
Polymarket Integrates New Data Signals
Traders see this information as a new type of signal that will enable informed trading behavior. Kaito AI is a crypto-specific research and data company. The company collects a large amount of data from social media sites like X TikTok Instagram, and YouTube.
The company is also tracking the frequency of a topic that is discussed. This is measured by the company as mindshare. The company is also tracking the tone of the conversation to see if the trend is positive or negative. This is measured by the company as sentiment.
These types of metrics will be used to enable a series of new markets on the Polymarket platform. Traders will be able to place markets on whether one company is receiving more mindshare than another company. Traders will be able to place markets on the sentiment of certain high-profile individuals.
The data is constantly being updated, allowing the markets to respond to changes in public attention in near real-time. The company did a test of the markets back in November. They did a series of markets based on the data provided by Kaito. One of the markets tracked the mindshare of Polymarket itself up until March 2026.
The other market tracked the social activity related to the crypto space. The markets were successful and saw a good amount of trading volume. The company is looking to launch dozens of markets related to attention in early March.
Partnership Signals Shift Toward Tradable Attention
The figure is expected to rise to hundreds by the end of the year. The first phase will cover various aspects of artificial intelligence. Later, we will include content on entertainment and global events. This strategy will enable the users to adjust while liquidity increases.
The greatest challenge facing the platforms is education. Most users are not aware of mind share and sentiment measures. There is a need to educate them on the same. Both firms believe that users will overcome the challenge as they become more accustomed.
Kaito currently provides the same information to other platforms. It supports Noise, which is a prediction market that uses perpetual positions. Noise recently raised new funds in January. This shows that investors increasingly focus on products based on attention.
The company was founded in 2022 and is based in Singapore. It has raised 10.5 million dollars and is valued at 87 million dollars. Polymarket continues to grow partnerships despite facing challenges from regulations in the United States. The collaboration marks a significant development, using attention as a tradable asset.
Also Read: Strategy Inc Becomes World’s Largest Corporate Bitcoin Holder with 713,502 BTC
