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- Despite early struggles, WLFI’s token sale raised $590M, fueled by investors like Justin Sun.
- A Trump-backed memecoin in January 2025 sparked investor interest, driving WLFI’s sales up by 5%.
- WLFI invested $339M in crypto, facing unrealized losses, especially in Ethereum.
World Liberty Financial’s token sale, even with an initial bumpy ride, concluded with the record-breaking $590 million raised, making it one of the most massive token sales in recent history. What at first seemed to be a struggle to raise funds has become an outlier success story, powered by big-name investor support and the meteoric rise of political memecoins, marking investor sentiment towards speculative digital assets.
As reported by ICODrops statistics, the World Liberty Financial (WLFI) Token Sale officially closed, raising a whopping $590 million. This DeFi project that was supported by major celebrities like Trump ally and founder of Tron, Justin Sun, began on shaky footing. WLFI’s presale, launched in October 2024, initially did not go according to plan, raising only $15 million during the first two weeks, casting doubt on its future.
In response to this sluggish start, WLFI attracted the services of Justin Sun, who initially invested $30 million into the venture. His arrival and subsequent support, raising the level to over $75 million, resuscitated the project and established him as WLFI’s largest individual investor. This move turned the fortunes around for the project, setting it on the meteoric path that was to follow.
Trump Memecoin Drives WLFI’s $590M Token Sale
The impetus for the growth of WLFI came in January 2025 with the release of the Trump-endorsed memecoin. With social media hype and FOMO driving the memecoin, it created a new surge in investor interest. With demand skyrocketing, WLFI capitalized on the momentum to grow its sales by another 5%, riding the wider popularity of politically driven crypto assets.
The outcome was staggering. WLFI managed to sell 25 billion tokens in the presale, raising $590 million in total in several rounds. It ranks it among the top 10 largest token sales, behind giant projects such as EOS, which raised $4.2 billion in 2018, and is an impressive accomplishment for the comparatively new DeFi project.
Since the sale, WLFI has been active in investing its new money into other crypto assets. On-chain data indicates the project made substantial purchases, such as the acquisition of over 1.09 million SEI tokens worth approximately $206,000. WLFI also invested in SEI for the first time to the value of $125,000, which indicates the project’s continuing interest in the asset.
WLFI $124M Loss on $339M Crypto Investment
Beyond SEI, WLFI’s other nine investments in different cryptocurrencies, including Ethereum (ETH) and Wrapped Bitcoin (WBTC), have cost it more than $339 million. However, these positions have recorded massive unrealized losses, with the total standing at $124.1 million, with Ethereum contributing to the $93.6 million loss.
Despite the aggressive fund raising and aggressive policy of active investment, WLFI’s token is only available to accredited investors, and no listing announcement on an exchange has yet appeared. This has raised constant speculations regarding the project’s sustainability in the long run, especially considering its risky policy on investment and the general volatility in the market.
As WLFI moves into its new era, the crypto community will be holding its breath with anticipation at the manner in which the project navigates the risky atmosphere and whether its DeFi ambitions can stand the test of the fickle market. Whether the token sale’s success set the stage for the future, however, will depend on whether WLFI can sustain its momentum and deliver returns to its backers, only the future will tell.
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