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- Coinbase to offer stocks, crypto, and tokenized assets together.
- Expansion begins in U.S. with global rollout to follow soon.
- Platform aims to become a single hub for all trading.
Coinbase is preparing to expand its trading platform to include far more than cryptocurrencies. The company announced plans Thursday to integrate tokenized stocks, real-world assets, derivatives, prediction markets, and early-stage token sales into its core app.
This will be introduced first to U.S. customers in the near future. Subsequently, it will be rolled out internationally, subject to the availability of jurisdiction. In an interview with CNBC, Max Branzburg, the vice president of product at Coinbase, confirmed the plans.
According to him, the company is developing an exchange for all things that users might want to trade. His aim is to have a one-stop, on-chain marketplace to which everyone can have access.
Coinbase is looking to build an all-inclusive platform for buying and selling on both traditional and blockchain markets. Branzburg underlined that the corporation is onboarding all forms of assets into the on-chain environment, including stocks and prediction markets.
This development intensifies Coinbase’s rivalry with other platforms, including Robinhood, Gemini, and Kraken. Such platforms have already launched tokenized equity offerings to foreign markets.
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Coinbase Pushes Toward Becoming a One-Stop Financial App
The growth is part of the company’s initiative to garner more active users using new services. As recently as 2022, Coinbase released its so-called Base App, which would bring together various financial tools within the same interface.
Aspiring to lead in the Western market, Coinbase aims to become one of the top financial applications. It is looking at the examples of successful Asian super apps that combine money, messaging, and selling.
Shortly after Coinbase’s announcement, the SEC launched what is being termed Project Crypto to modernize securities regulations for crypto-related trading. The move is anticipated to make it less complex for companies such as Coinbase to innovate legally.
The past restrictions against crypto trading activities have also started to be rolled back in the Trump administration. It has caused a resurgence in the development of traditional asset tokenization, such as stocks and bonds.
For this reason, Coinbase plans to expand its platform, aiming to serve more people globally with diverse asset offerings.
The envisaged trading scalability by coinbase has the potential to transform the answers to the question of investor access to the financial markets. It is a long-term play that the company is setting up to dominate crypto and traditional finance.
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