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- Strategy buys 22,337 BTC for $1.57B, raising total holdings to 761,068 Bitcoin.
- Purchase funded via $1.18B STRC share sale and $396M MSTR stock issuance.
- Firm records 12th straight weekly BTC buy as Bitcoin trades near $73,873.
Strategy Inc. expanded its Bitcoin strategy again after buying 22,337 BTC worth about $1.57 billion. Executive Chairman Michael Saylor confirmed the purchase in a filing on March 16, 2026, extending the company’s aggressive accumulation plan.
The company disclosed that it paid an average price of $70,194 for each Bitcoin in the latest purchase. The acquisition lifted Strategy’s total holdings to 761,068 BTC. The firm has spent about $57.61 billion on Bitcoin since launching its treasury plan in 2020. Its blended average purchase price now stands at $75,696 per coin.
Strategy funded the purchase through new capital raised in public markets. The company generated $1.18 billion from selling STRC perpetual preferred shares. It also raised around $396 million by issuing MSTR Class A common stock.
STRC Shares Power Strategy’s Bitcoin Purchases
The announcement also marked the company’s 12th consecutive weekly Bitcoin purchase in 2026. Strategy revealed another major acquisition just a week earlier. The firm bought 17,994 BTC at an average price of $70,946 per coin.
Michael Saylor had hinted at the purchase during the weekend. He shared a chart titled “Stretch the Orange Dots.” Market observers often interpret such posts as signals of new Bitcoin accumulation by the company.
Strategy continues to rely on capital markets to fund its acquisitions. The firm issues equity and preferred shares to raise funds. This structure allows the company to expand its Bitcoin reserves while keeping its existing holdings untouched.
The preferred instrument, called STRC, has become the key to this funding strategy. Strategy relies on these securities to raise new funds when the market is weak. These new funds are then used to buy more Bitcoins when the market is down.
Bitcoin increased earlier in the day and broke above a 40-day high. The cryptocurrency tried to break above the $75,000 mark during early trading hours. At the time of writing, Bitcoin is trading near $73,873, as per CoinMarketCap data.
Strategy initially started as a software company for business intelligence. The software business still generates steady revenue. Trailing 12-month revenue is close to $477 million, with gross margins in the high 60% range.
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However, the Bitcoin treasury strategy is now the dominant feature of the company. Strategy has the largest corporate Bitcoin reserve in the market. This has caused the company to become a significant institutional player in the digital asset industry.
Strategy’s Financial Risks and Valuation
The company also has significant financial obligations associated with the strategy. The financial liabilities were close to $10.6 billion by the end of 2025. These obligations include convertible notes, preferred share issuances, and other financing tools.
Strategy reported around $2.3 billion in cash and equivalents in its recent detailed disclosure. A portion of this fund is allocated for dividend payments and interest. The current dividend rate for STRC preferred shares is approximately 11.25%.
The market value of the company changes with Bitcoin price variations. The market capitalization of Strategy is currently around $47.8 billion. Enterprise value is often above $50 billion when including debt.
Financial performance can be highly volatile with changes in Bitcoin prices. The company reported a loss of $12.4 billion in the fourth quarter of 2025. The loss is based on the unrealized decrease in the fair value of Bitcoins during this quarter.
Saylor remains keen on Bitcoin yield as the key performance indicator. This measure tracks growth in Bitcoin holdings per share. Strategy, therefore, aims at accumulation rather than the earnings per share.
Also Read: Strategy Buys $204M Bitcoin as $84B Plan Fuels Massive BTC Grab
