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- Trump-backed DeFi project World Liberty Financial (WLFI) completes its token sale, overcoming early setbacks to raise a record-breaking $550 million.
- WLFI aims to reinforce the U.S. dollar’s dominance by leveraging USD-pegged stablecoins in a decentralized lending platform built on Ethereum.
- Public support from Eric Trump, Donald Trump Jr., and Barron Trump boosts WLFI’s visibility, though they have no direct ownership.
World Liberty Financial (WLFI), the family-backed and formerly U.S. President Donald Trump-supported decentralized finance project, successfully closed its token sale with a whopping $550 million in funding. This is according to the official WLFI announcement on the project website. It is considered by the project to be an accomplishment. WLFI aims to redefine the DeFi arena and reassert the dominance of the U.S. dollar by promoting the utilization of stablecoins.
Launched in September 2024, WLFI becomes one of the major players in the new DeFi space by focusing on the application of US dollar-pegged stablecoins to continue the worldwide economic supremacy of the greenback. WLFI is decentralized similar to Aave, allowing users to lend and borrow various cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH) and some stablecoins. It is based on the Ethereum blockchain and relies on smart contracts to make safe, transparent, and censorship-proof finance transactions.
WLFI conducted its public token sale on October 15, 2024, but the initial demand was lower than expected. The initial sale only succeeded in raising $11 million on the sale of 766 million WLFI tokens, raising doubts about investor interest. But new momentum and the support of big investors turned the tables and boosted the project to an all-time record level of $550 million in funding.
Trump Family Support for WLFI Ignites DeFi Excitement
The Trump family’s role with WLFI has been the big news. Eric Trump and Donald Trump Jr. are the public faces for the project, with Barron Trump serving as the “DeFi visionary.” While the Trump family does not operate or own WLFI, according to the project’s whitepaper, it does state that they can be hired to market it. Their endorsement, at the very least, has pushed the project into the public eye and made it more desirable for investors.
among the heavyweight investors backing WLFI, the most notable one is Tron founder Justin Sun. Sun initially invested $30 million in WLFI tokens back in November 2024, making him the largest investor at the time. Later on January 19, 2025, he doubled his share by investing another $45 million, raising his total stake to $75 million. Such participation reflects immense faith in the vision and future prospects of WLFI.
With the major funding secured, WLFI will be able to grow its DeFi ecosystem with the goal to build an open financial system that is decentralized and independent. It will be launching an array of blockchain-based financial services to further establish its position in the decentralized economy.
As the DeFi space keeps on advancing, WLFI’s success story reflects the growing influence of blockchain technology. This evolution highlights the increased overlap between mainstream political leaders and celebrity investors. WLFI has certainly established itself as one to be reckoned with in the crypto space, thanks to $550 million in support. We have yet to see whether it will fulfill its grand ambitions.
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