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- Trump family targets $1.5B for major crypto treasury launch.
- WLFI plans public trading with Trump sons on board.
- Crypto project eyes massive fundraising for token-backed treasury growth.
Trump family-backed World Liberty Financial is aiming to raise $1.5 billion from investors for a publicly traded treasury company. According to Bloomberg, the entity would hold WLFI tokens, with discussions in the technology and cryptocurrency sectors progressing at a rapid pace.
As reported by Fortune, the proposal also involves Eric Trump and Donald Trump Jr. on the company’s board. This is indicative of the increased interest in digital asset treasury firms that are diversified in terms of the largest cryptocurrencies and new project tokens.
World Liberty Financial has been storing reserves of various blockchain projects. Arkham data show almost $55 million of Ethereum, including staked assets, and nearly $19 million of wrapped bitcoin.
It also owns nearly 14 million in Tron and millions of EOS, Mantle, Ondo, and other tokens. These reserves are aimed at enhancing the project before WLFI enters the open stock market.
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WLFI token launch strategy and stablecoin incentive plans
The WLFI token, which was launched together with the USD1 stablecoin, is not currently available to be traded by the general population. In the previous month, the token holders voted to open up to early backers.
The release of the rest of the tokens, which total 100 billion, will be determined in a second community vote. This controlled release is intended to curb volatility and ensure a controlled market introduction.
According to The Block, the company will also award reward points to its USD1 stablecoin users. The incentive program would encourage the adoption and further community involvement before WLFI becomes widely available.
The project is co-founded by President Donald Trump, who is listed as co-founder emeritus. Opponents have criticized this position based on potential conflicts of interest attributed to his political status.
Notwithstanding the investigation, the management team is moving on with its fundraising agenda and treasury-building strategy. The relocation is an extension of a bigger plan to combine WLFI with other big-name digital asset holdings.
A successful $1.5 billion raise would not only give liquidity to those holding the WLFI token but also enhance investor confidence. It would also help World Liberty Financial rise to a higher position in the competitive and fast-paced cryptocurrency industry.
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