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- Samsung affiliates will buy a combined 4.0% Dunamu stake for a 612.8 billion won deal.
- The deal gives Samsung direct exposure to Upbit, South Korea’s largest crypto exchange.
- Hana Bank and Naver Financial deals show rising corporate interest in Dunamu’s operator.
Samsung Securities, Samsung SDS, and Samsung Card will buy a combined 4.0% Dunamu stake for 612.8 billion won, according to a local media report. The purchase gives the Samsung affiliates direct exposure to Upbit operator Dunamu.
The three companies said on May 28 that they will acquire 1.39 million shares. Samsung Securities will buy 2.0%. Samsung SDS and Samsung Card will each purchase 1.0%.
The shares will come from Kakao-linked investors. Sellers include Kakao Investment, Kakao Ventures, the Kakao Youth Startup Fund, and the KIF-Kakao Woori Bank Technology Finance Investment Fund. The deal links Samsung more closely with South Korea’s crypto market.
Dunamu Stake Values Upbit Operator at 15.3 Trillion Won
However, the Dunamu stake deal values each share at about 439,250 won. That price matches the appraisal rights price used in Dunamu’s share swap with Naver Financial. Based on that level, Dunamu is valued at about 15.3 trillion won.
Dunamu operates Upbit, South Korea’s largest crypto exchange. Reports say Upbit holds more than 80% of the country’s virtual asset trading volume. That market share makes Dunamu an important company for firms preparing digital-asset services.
Samsung Securities said it plans to deepen cooperation with Dunamu. The work may cover security token issuance, distribution, and virtual-asset services. However, the Dunamu stake gives the brokerage a stronger position as tokenized finance develops.
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Samsung SDS is expected to add technology support to the partnership. Its areas include IT services, artificial intelligence, cloud computing, security, and data management. The company plans to combine those services with Dunamu’s blockchain operating experience.
Samsung Prepares for Stablecoin Payment Rules
Additionally, Samsung Card is reviewing payment services tied to digital assets. The company said Monimo, Samsung Financial’s integrated app, could support such services if won-based stablecoins are introduced. The Dunamu stake could help Samsung Card prepare for that market.
The investment comes as South Korea studies rules for stablecoins, tokenized securities, and blockchain payments. Financial and technology firms are watching those policy moves. The Dunamu stake shows how large Korean companies are positioning before the rules become clearer.
Samsung’s move follows another major Dunamu transaction. Hana Bank agreed to buy a 6.55% stake for about 1 trillion won. That deal is expected to close on June 15 and would make Hana Bank Dunamu’s fourth-largest shareholder.
Dunamu also gained attention after Naver Financial agreed in 2025 to acquire the Upbit operator. The deal was valued at 15.13 trillion won. The Dunamu stake purchase by Samsung affiliates adds another major corporate link to the exchange operator.
Competition is also widening beyond Dunamu. However, Korea Investment & Securities and OKX are expected to sign a deal for a 20% stake in Coinone. That transaction could be worth 500 billion won to 600 billion won.
Also Read: OpenZeppelin Executive Says DeFi Risks Are Growing Beyond Investor Control
