Webus and Air China Join Forces as XRP Enters $300M Travel Loyalty Strategy

Webus teams with Air China to integrate XRP into PhoenixMiles, launching a $300M treasury for loyalty innovation.

Fridah Kangai
September 7, 2025
7:51 am

Fridah Kangai

Fridah Kangai is a dedicated crypto journalist with a sharp eye for market trends, blockchain innovation, and digital asset movements. She specializes in breaking down complex topics into clear, engaging stories for both seasoned investors and curious newcomers. With a passion for decentralization and a pulse on the ever-evolving crypto space, Fridah delivers timely, accurate, and insightful coverage. Her work bridges the gap between technology and everyday understanding in the world of cryptocurrency.

Webus partners with Air China to bring XRP loyalty rewards.
Wetour integrates XRP payments, transforming travel transactions and redemptions.
$300 million XRP treasury reserve strengthens loyalty programs and travel innovation.

Webus International has expanded its global travel plans through Wetour by forming a partnership with Air China. The partnership gives Wetour users access to PhoenixMiles, which is a loyalty program with over 60 million existing members.

Wetour is incorporating XRP payments to speed up payment transactions and improve customer rewards. The project presents blockchain vouchers and tokenized loyalty points. Pro Ripple lawyer Bill Morgan says that the phrase, XRP payment support seems vague, but it is a positive indication that something is happening in the real world in relation to the asset.

Some will throw shade on the the fact that the announcement that chauffeur services provider Webus has signed a strategic partnership with Air China which has 60 million members refers to XRP payment support but does not specifically and explicitly state XRP will be used. For me… pic.twitter.com/WzyR8rJWFJ
— bill morgan (@Belisarius2020) September 4, 2025

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XRP 300M Treasury to fund integration of loyalty.

Webus also invested in building a 300 million XRP treasury reserve. Samara Alpha Management, an advisor registered with the U.S. Securities and Exchange Commission, will administer the funds.

In June 2025, the company filed a filing with the SEC to confirm the arrangement. These delegated management dealings enable Samara Alpha Management to trade up to 300 million XRP and related assets.

As Bill Morgan noted, the filing underscores the attention Webus places on controlled practices in managing digital assets. The plan will focus on XRP within the scope of compliance and support treasury and payment strategies.

Also, introducing XRP to PhoenixMiles would reduce redemption costs and increase processing time. Webus implements blockchain efficiency into the travel industry, giving its members quicker and more budget-friendly loyalty experiences.

Institutional Investors Boost XRP Adoption

Growth is realized as XRP attracts institutional investors. Other companies, such as VivoPower and Wellgistics, have invested in XRP.

Institutions already possess roughly 10.6 percent of the entire supply of XRP, valued at approximately $3.8 billion. In the second quarter of 2025, Ripple also transacted $1.3 trillion using its On-Demand Liquidity service.

International organizations like Santander and SBI Holdings are currently using XRP to reduce the cost of international transactions, which enhances its use in financial services and corporate treasuries.

The collaboration between Webus and Air China, in addition to a 300 million XRP treasury strategy, demonstrates how blockchain is transforming loyalty programs. Webus is developing a new customer reward and treasury business model where travel benefits will be matched with the payment of digital assets.

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